NAME AND LOGO

“La Terra e il Cielo”,  Earth and Sky.  The name magically came up for the first time during a meeting between the founding members, even before the cooperative’s constitution was drawn up.  It fascinated us from the very beginning for the succinctness in which it expressed our aims and feelings.  This was the name we were looking for.

“La Terra” expressed the work that was ahead of us along with our desire to get in touch with nature.  We wanted to do organic agriculture and adapt to an ecological lifestyle in respect to the various kingdoms of nature.

“Il Cielo” expressed our highest values and ideals.  Our desire was to go beyond customary ways of working in order to nurture human relationships and create a dimension that was the antithesis of materialism.

As far as we’re concerned, the Earth and Sky are like living beings with whom we can establish a positive relationship.

The logo was immediately created to represent the significance of the name.

Within the circle are two semi-arches.  The top one represents the sky while the bottom one represents the earth.  The key to bringing them both together is man, which is composed of both the Earth and Sky, or in other words, matter and spirit.  And  which man could best represent all of humanity other than Leonardo da Vinci, the universal genius of the Italian Renaissance?